Today’s business traveller needs to be not only a great taskmaster, but also swift as the wind as he juggles myriad tasks at the speed of sound. The Meetings, Incentives, Conventions & Exhibition (MICE) section of business travel, known as MICE travel, includes customised programmes that address all of the clients’ needs and desires.

Four girls in orange clothes jumping on the beach
There are multiple parameters to be considered and analysed with respect to finalising a MICE destination–the logistics, access, overall destination attractions as well as the recreational opportunities available must all be taken into consideration when selecting a destination.
With most of the major metropolitan airports undergoing a major overhaul, MICE tourism in India has been booming for about five years now. Delhi, Mumbai, Hyderabad and Bengaluru–all four major airports, have received face-lifts and there is a serious rise in the plethora of hospitality services being offered across these cities. Even smaller cities have witnessed an unreal increase in the amount of hotels and other business travel services perfect for the businessman on the move.
It is rather interesting to observe that even pure relaxation locales like Goa and Kerala have become unconventional, yet popular spots for MICE Travel. As long as business travel facilities like great conferencing are available, even hill stations such as Ooty are eligible MICE destinations.
Many hotels, from grand luxury hotels like the Taj Mahal Palace to boutique hotels like the Courtyard Marriot, are ensuring that they boast of state-of-the-art business and convention centres. Even smaller cities in Maharashtra like Aurangabad and towns like Chiplun comprise quaint properties and hotels that make great MICE retreats.
The diversity in experiences that India offers is almost unparalleled the world over. One can indulge and participate in a variety of things at just one destination. Kerala for instance offers activities as diverse as calming houseboat cruises in the backwaters and exploring the sacred centres of Travancore Kings in Thiruvananthapuram. Attending a business meeting with the backdrop of an enticing beach like the famous Kovalam beach is refreshing and rejuvenating. This is why more and more people want to try out these new MICE travel and business travel opportunities

It is clear that all parts of India now play host to a variety of business travel destinations. With the ever-growing boom and the planned support of the government, this sector just might pave the way for newer avenues of revenue, not to mention a new outlook towards business travel.